Nestled in the heart of Orange County, California, Costa Mesa is a vibrant city that blends suburban charm with urban sophistication. Known for its proximity to world-class beaches, upscale shopping at South Coast Plaza, and a thriving arts scene, Costa Mesa has become an increasingly popular destination for travelers seeking a Southern California getaway. For property managers, this growing interest presents a golden opportunity to capitalize on the vacation rental market. However, success in this competitive industry requires more than just listing a property online. To stand out and maximize profitability, property managers need a strategic approach. Here are essential tips to help you thrive in the Costa Mesa vacation rental market.
1. Understand the Local Market
Before diving into the operational side of managing a vacation rental, take the time to research Costa Mesa’s unique market dynamics. The city attracts a diverse range of visitors—families visiting nearby Disneyland, business travelers attending conferences, and young professionals drawn to its nightlife and cultural offerings. This variety means demand can fluctuate seasonally and weekly.
Start by analyzing occupancy rates, average nightly rates, and popular booking periods. Summer months, for instance, see an influx of beachgoers and families, while winter might draw more local staycationers or holiday shoppers. Tools like AirDNA or Mashvisor can provide valuable data on pricing trends and competitor performance in Costa Mesa. Tailor your offerings to meet the needs of these key demographics—think family-friendly amenities for summer guests or cozy, quiet spaces for winter visitors.
2. Optimize Your Listing for Visibility
In a bustling market like Costa Mesa, a standout listing is your first step to attracting guests. Platforms like Airbnb, Vrbo, and Booking.com are saturated with options, so your property needs to shine. Start with high-quality photography—hire a professional photographer to capture your rental’s best features, from spacious living areas to inviting outdoor spaces. Natural light and staging can make a huge difference in how potential guests perceive your property.
Next, craft a compelling description. Highlight what makes your rental unique—perhaps it’s a short drive to Newport Beach, a private patio for al fresco dining, or its proximity to the Segerstrom Center for the Arts. Use keywords like “Costa Mesa vacation rental,” “Orange County getaway,” or “family-friendly retreat” to boost searchability. Be specific about amenities, too—guests want to know if you offer fast Wi-Fi, a fully equipped kitchen, or beach gear like chairs and umbrellas.
3. Price Competitively and Dynamically
Pricing is a delicate balance in the vacation rental game. Set your rates too high, and you’ll deter bookings; too low, and you’ll leave money on the table. In Costa Mesa, where competition is fierce, dynamic pricing is your best friend. Use tools like Beyond Pricing or PriceLabs to adjust your rates based on demand, seasonality, and local events. For example, rates could spike during the OC Fair in nearby Costa Mesa or drop slightly during off-peak weeks to attract last-minute bookers.
Offer discounts for longer stays to appeal to remote workers or families on extended vacations. A midweek discount could also entice business travelers who need a base near John Wayne Airport. Keep an eye on competitors’ pricing, but don’t undervalue your property—factor in your unique offerings and the quality of your guest experience.
4. Prioritize Guest Experience
Happy guests leave glowing reviews, and reviews are the lifeblood of a successful vacation rental. In Costa Mesa, where travelers have plenty of choices, exceptional guest experience sets you apart. Start with the basics: ensure your property is spotlessly clean, well-maintained, and stocked with essentials like toiletries, coffee, and fresh towels. A small welcome basket with local treats—like oranges from Orange County or snacks from a nearby bakery—can leave a lasting impression.
Go beyond the basics by anticipating guest needs. Provide clear check-in instructions (keyless entry is a bonus), a local guidebook with recommendations for Costa Mesa hotspots (think Triangle Square or The Camp), and quick responses to inquiries. If your property allows pets, include pet-friendly touches like bowls or a list of nearby dog parks. Little details like these turn one-time guests into repeat visitors.
5. Leverage Costa Mesa’s Unique Appeal
Costa Mesa’s location and culture are major selling points—use them to your advantage. Market your rental as a gateway to Orange County’s best attractions. Highlight its proximity to Newport Beach (just a 10-minute drive), Huntington Beach, or Laguna Beach for surf enthusiasts. Mention easy access to South Coast Plaza for shopping lovers or the OC Fair & Event Center for event-goers. If your property is near the Costa Mesa Art Walk or local eateries like Taco Mesa, weave that into your narrative.
Consider theming your rental to reflect the area’s vibe. A mid-century modern aesthetic could nod to Southern California’s architectural heritage, while beach-inspired decor ties into the coastal lifestyle. Guests love feeling immersed in their destination, and these touches can make your property memorable.
6. Stay Compliant with Local Regulations
Vacation rental laws in Costa Mesa can be tricky, so compliance is non-negotiable. The city requires a Short-Term Rental Permit, and properties must adhere to strict guidelines, including occupancy limits, noise restrictions, and parking rules. As of April 2025, ensure you’re up to date with any new ordinances—check the City of Costa Mesa’s website or consult a local expert. Non-compliance can lead to hefty fines or even a ban on renting, so don’t cut corners.
Additionally, collect and remit the Transient Occupancy Tax (TOT), which applies to stays under 30 days. Automate this process through your booking platform to save time and avoid errors. Transparency with guests about taxes and fees builds trust and prevents surprises at checkout.
7. Invest in Maintenance and Upgrades
A well-maintained property keeps guests happy and protects your investment. Schedule regular inspections to catch issues like leaky faucets, worn furniture, or outdated appliances before they become complaints. Costa Mesa’s climate—mild but occasionally humid—means you should also check for mold or wear on outdoor furniture.
Consider upgrades that boost appeal and justify higher rates. A smart thermostat, keyless entry, or high-speed Wi-Fi are modern must-haves. If your rental has outdoor space, add a fire pit, BBQ grill, or string lights to create an inviting atmosphere. These investments pay off in better reviews and increased bookings.
8. Build a Reliable Team
Managing a vacation rental solo can be overwhelming, especially if you oversee multiple properties. Build a trusted team to handle the day-to-day. A reliable cleaning crew is essential—turnover between guests must be quick and thorough. Partner with a local handyman for emergency repairs, like a broken AC unit during a summer heatwave. If you’re too busy to manage bookings or guest communication, hire a property management service familiar with Costa Mesa’s market.
9. Market Beyond Listing Platforms
While Airbnb and Vrbo are key players, don’t rely solely on them. Create a simple website for your rental with a booking calendar, photos, and testimonials. Share it on social media platforms like Instagram or Pinterest, using hashtags like #CostaMesaVacation or #OCGetaway to reach potential guests. Partner with local businesses—offer guests discounts at nearby restaurants or spas in exchange for promotion. Word-of-mouth referrals from satisfied guests can also drive bookings, so encourage reviews and offer incentives for repeat stays.
10. Adapt and Innovate
The vacation rental industry evolves fast, and staying ahead means adapting to trends. In 2025, sustainability is a growing priority—consider eco-friendly upgrades like energy-efficient lighting or reusable toiletries. Remote work is still prevalent, so a dedicated workspace could attract digital nomads. Monitor guest feedback and adjust accordingly—maybe they want more USB outlets or a streaming service subscription.
Finally, keep an eye on Costa Mesa’s growth. New developments, events, or infrastructure (like expanded transit options) could shift demand. Stay flexible and proactive to keep your rental competitive.
Conclusion
Managing a vacation rental in Costa Mesa is both a challenge and an opportunity. With its prime location, diverse appeal, and year-round draw, the city offers property managers a chance to build a thriving business. By understanding the market, delivering exceptional guest experiences, and staying compliant and innovative, you can turn your Costa Mesa property into a sought-after retreat. Whether you’re a seasoned manager or just starting out, these tips will help you maximize bookings, boost profits, and create memorable stays for your guests. Ready to elevate your vacation rental game? The Costa Mesa market is waiting.
