Owning a rental property in Costa Mesa, California, is a golden opportunity. With its proximity to the beach, vibrant community, and strong demand for housing, this Orange County gem attracts renters year-round. However, simply owning a property isn’t enough to guarantee success in this competitive market. To stand out and secure reliable tenants quickly, you need a smart, targeted marketing strategy. In this guide, we’ll walk you through proven steps to market your Costa Mesa rental property effectively, ensuring it doesn’t sit vacant for long.
1. Understand Your Target Audience
Before you start marketing, it’s crucial to know who you’re marketing to. Costa Mesa’s rental market is diverse, drawing young professionals, families, students near Orange Coast College, and even retirees looking for a coastal lifestyle. Ask yourself: What type of tenant is your property best suited for?
- Small apartments or condos: These often appeal to singles, couples, or students who value affordability and proximity to amenities like Triangle Square or South Coast Plaza.
- Larger homes: Families or groups may prioritize space, good school districts (like Newport-Mesa Unified), and access to parks.
- Luxury rentals: High-income professionals or vacationers might seek upscale finishes and beach proximity.
Tailor your marketing to highlight features that resonate with your ideal tenant. For example, a family-friendly home might emphasize a spacious backyard, while a condo for young professionals could spotlight its walkability to nightlife.
2. Price It Right
Pricing your rental competitively is the foundation of effective marketing. Overprice it, and you’ll scare off potential tenants; underprice it, and you’ll leave money on the table. Research the Costa Mesa rental market to find the sweet spot.
- Check comparable listings: Look at platforms like Zillow, Apartments.com, or Craigslist to see what similar properties in your neighborhood (e.g., Eastside Costa Mesa or Mesa Verde) are renting for.
- Factor in seasonality: Demand often peaks in summer when people relocate, so you might adjust pricing slightly higher then. In slower months like winter, a small discount could attract tenants faster.
- Include utilities or perks: If your budget allows, offering free Wi-Fi or covering water bills can make your listing more enticing without lowering the base rent.
A well-priced rental in Costa Mesa—say, $2,500 for a two-bedroom near 17th Street—can generate buzz quickly if it aligns with market trends.
3. Stage and Photograph Your Property
First impressions matter, and in today’s digital age, that impression starts with photos. High-quality visuals can make or break your listing.
- Stage the space: A clean, decluttered, and lightly furnished property helps renters envision themselves living there. Add small touches like fresh flowers or neutral décor to enhance appeal.
- Hire a professional photographer: Smartphone pics won’t cut it in a competitive market like Costa Mesa. Pros use proper lighting and angles to showcase your property’s best features—think bright shots of an open kitchen or a sunny patio.
- Highlight local perks: Capture nearby attractions if possible, like a glimpse of the ocean or a short walk to Fairview Park. These subtle nods to location can seal the deal.
Aim for at least 10-15 photos, including key rooms, outdoor spaces, and unique selling points (e.g., a renovated bathroom or hardwood floors).
4. Craft a Compelling Listing Description
Your listing description is your sales pitch. Keep it concise, engaging, and packed with specifics to grab attention.
- Lead with a hook: Start with something like, “Live steps from Costa Mesa’s best dining and beaches in this modern 2-bedroom retreat!”
- Highlight key features: Mention square footage, bedroom/bathroom count, parking (a big deal in Costa Mesa), and upgrades like quartz countertops or in-unit laundry.
- Sell the lifestyle: Tie in the location—proximity to the OC Fairgrounds, easy access to the 55 Freeway, or a quick drive to Newport Beach.
- Include a call to action: End with, “Schedule a tour today—this gem won’t last long!”
Avoid generic phrases like “cozy” or “nice” without context. Instead, paint a picture: “Enjoy morning coffee on your private balcony overlooking a quiet Costa Mesa street.”
5. Leverage Online Platforms
In 2025, most renters start their search online, so your property needs to be visible where they’re looking.
- Popular rental sites: Post on Zillow, Apartments.com, HotPads, and Rent.com. These platforms have wide reach and allow detailed listings with photos and maps.
- Social media: Share your listing on Facebook Marketplace and local Costa Mesa groups like “Costa Mesa Rentals” or “Orange County Housing.” A quick video walkthrough can boost engagement.
- Craigslist: It’s still a go-to for many renters, but beware of scams—screen inquiries carefully.
- Your own network: Email friends, colleagues, or past tenants. Word-of-mouth referrals often lead to trustworthy renters.
For broader exposure, consider a small budget (e.g., $50) for paid ads on Instagram or Facebook, targeting Costa Mesa locals or those relocating to Orange County.
6. Tap Into Local Resources
Costa Mesa’s tight-knit community offers unique marketing channels you won’t find everywhere.
- Property management companies: If you’re too busy to market yourself, firms like Utopia Management or Good Life Property Management can handle listings, screenings, and more for a fee.
- Realtors: Partner with a local agent familiar with the rental market. They often have client lists looking for properties in areas like Westside Costa Mesa.
- Community boards: Post flyers at coffee shops (like Portola Coffee Roasters), gyms, or libraries. Include a QR code linking to your online listing.
These hyper-local tactics can connect you with renters already in or near Costa Mesa, reducing vacancy time.
7. Offer Virtual Tours and Flexible Showings
Today’s renters expect convenience. Providing virtual tours and flexible showing options can set you apart.
- Virtual tours: Use a tool like Matterport or even a simple iPhone panorama to create a 3D walkthrough. Upload it to your listing or share it via email with serious inquiries.
- Video calls: Offer live tours via Zoom or FaceTime for out-of-town renters—a common scenario given Costa Mesa’s appeal to newcomers.
- Open houses: Host a weekend open house and advertise it locally. Keep the property spotless and be ready to answer questions about lease terms or nearby schools.
Flexibility shows you’re accommodating, which can sway renters choosing between multiple properties.
8. Screen Tenants Thoroughly
Effective marketing doesn’t end with interest—it’s about landing the right tenant. Once inquiries roll in, screen applicants to avoid headaches later.
- Application process: Request credit checks, references, and proof of income (typically 2.5-3x the rent).
- Background checks: Use services like Cozy or MySmartMove to verify criminal history and eviction records.
- Meet in person: A quick chat during a showing can reveal a lot about a tenant’s reliability.
Costa Mesa’s rental laws align with California’s strict tenant protections, so ensure your screening complies with fair housing regulations—no discrimination based on race, gender, or other protected classes.
9. Sweeten the Deal
In a competitive market, small incentives can tip the scales in your favor.
- Move-in specials: Offer a discounted first month’s rent or waive the application fee.
- Pet-friendly policies: Many Costa Mesa renters have pets, so allowing them (with a deposit) can widen your pool.
- Lease flexibility: A 6-month lease option might attract short-term renters, like seasonal workers or students.
These perks don’t have to break the bank but can make your property more memorable.
10. Maintain a Strong Online Presence
Finally, think long-term. Building a reputation as a reliable landlord keeps your property in demand.
- Respond quickly: Answer inquiries within hours, not days. Renters move fast in Costa Mesa.
- Gather reviews: After a tenant moves out, ask for a testimonial to share online or with future applicants.
- Update listings: If you own multiple properties, keep a simple website or social page with current availability.
A consistent presence builds trust and makes marketing easier for future vacancies.
Final Thoughts
Marketing your Costa Mesa rental property effectively is about combining strategy, creativity, and local know-how. By pricing competitively, showcasing your property with stunning visuals, and tapping into both digital and community channels, you’ll attract tenants who value what your rental offers. Costa Mesa’s blend of coastal charm and urban convenience is a natural draw—your job is to make sure your property shines brighter than the rest. Start implementing these tips today, and watch your vacancy fill up fast!
